BXC is Creative Brand Director and Designer Drew Dougherty (linkedin profile). Prior to founding BXC I was the Global Creative Director for the sports apparel brand O'Neill in Santa Cruz, Ca. I've also worked for several national advertising agencies (FCB, Innocean, DGWB, Vitro). I continue to art direct and design for global lifestyle brands as BXC Inc. A few of my client/brand highlights have included Hasbro, Levis, Activision, Kelly Slater, LeBron James, Jennifer Lopez, Callaway Golf, Gallo, Patagonia, B&G Foods and El Pollo Loco. My studio is located near the heart of Orange County's tech, fashion and surf culture just minutes from Laguna Beach. Let's grab a Taco on Tuesday?
Welcome to bootstrapper paradise. BXC is currently "Consumer Product Retail/DTC Focused" providing medium to small grower brands 360˚ Go-to-market Creativity including; Brand Identity Systems, Naming, Logos, Packaging, Photography, Product Design, Graphics, Copy Writing, Videos, E-commerce and Social Media Content. BXC delivers high-level strategy, creativity and final production you would only expect from large advertising agencies. That's also why we get to play with the big kids.
BXC adheres to the American Graphic Artists Guild and AIGA's ethical business guidelines and practices. No!Spec compliant. Member of the California Small Business Association. Free Estimates. Depending on workload, I sometimes respond to gratis requests by NGOs. No Agency/Prospect spec pitches.
Want to hear more? Interested in an equity-trade discount to launch your dream? A quick quote or brainstorm session? I'm down if you're up.
Let's answer destiny's call together: Drew - 949.677.7324
A few clients past & present
Project Booking Options
We can estimate like a boss, but having a plan and your budget ready will give us both an advantage. BXC adheres to the ethical guidelines provided by the AIGA and Graphic Artists Guild. We provide portfolios/quotes at no cost and we'll be delighted to meet with you in person.
Poductive things we do:
• Product, URL & Brand Naming
• Custom Logo Design & Trademarks
• Product & Industrial Design
• Consumer Product Packaging
• Sales Catalogs & Promotional Materials
• Retail, POP, Event & Tradeshow Environments
• eCommerce & CMS Development
• Photoshoots & Video
• Graphic Design, Copy Writing, Art Direction
• Print & Digital Campaigns
• Product and Apparel Graphics
• If it requires creative thinkers and wrists, we do that!
• Monthly retained fee & studio hours
• Reduced rate for retained time
• Hours set aside for your projects
• Simple, pre-planned schedule
• Limited roll-over for unused time
• More cost effect than a full-time staff
• Short-term, easy month-to-month payment
• Super flexible. Just ask!
Includes:
• Strategic Planning, Content & Product Development
• Brand DNA Strategy, Pitch Decks & Presentations
• Copy Writing
• Design & Web Development
• Graphic Design & Production
• Social Media Assets & Production
• Project Management
• Everything (planned within your budgeted agreement)
• Let's hear what you're thinking!
Ace-up-your-sleeve, multi-purpose creative, ala carte Executive Creative Director and Senior-Level Designer.
Includes:
• Drew Dougherty, aka Dudley Do All
• Performing as your on-call Consultant
• Executive-level Steward & Mentor
• Supporting VP, CEO, CMO & Stakeholders
• Supportive ear and voice for new ideas and pitches
• Liaison to ad agencies & vendors
• Hybrid Creative-Marketing expertise
• 20+ years retail, e-commerce & go-to-market
• Collaborative support & creative input
• Access my Black-Book of Industry Connections
• Strategic Planning, Estimates, and Project Briefs
• Fully Accessible (my personal cell number)
• Surf Lessons (I own a disturbing amount of surfboards)
Want to see how we think?
Includes:
• Unconventional (off-the-leash) process
• Options may include; Brand look & feel (Naming, Logo, Home Page, Packaging)
• Does not include Strategy Process or In-depth Brief
• We may present 2-4 fast “blue-sky” rough concepts
• Your get uninhibited concepts to see how we think
• This can take 3 days and up to 30 depending on the request
• Final deliverable include whatever is agreed upon prior
• Limited use. Not final work. No rights transferred
• Uses available based on final agreement
• Call Drew to view prior Sprinter Project examples
Get To
Know BXC
Let's
Connect
Clients now
in progress
B&G Foods
Zeta Nutrition
Spank Components
HydraPak
Nimble Chargers
Chaco Flaco Beverages
Pepper Pong
Pilotfish Gear
Prevelo Kids MTB
Golfkicks/Yardkicks
Mammouth Tuff Ventures
OC Raw Pet Foods
Elavado CBD Cocktails
Portfolio By
Discipline
Portfolio By
Client
Get Some Creative
The BXC Brand/Logo BookGet To Know BXC
Who, What, Why?Portfolio By
Discipline
Portfolio By
Client
Get Made Here
Email | Call | Follow