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RESUME CV
 
 Drew Dougherty  ::  Marketing Communications Specialist

"Drew's unusual talent is to fuse marketing and merchandising strategies with raw consumer and brand expression produces results that are both wise and memorable... Drew "Gets it" for both fronts."

05/05-pres. BXC Branding, Advertising & Design, Laguna Niguel, CA. Marketing Communications Consultant.
I am a consulting Marketing Communications Specialist, Branding Strategist and Creative Director. Recent projects have included Boost Mobile, PacSun, Giro, Redbull, Nixon Watches, Quiksilver, Skunk2 Automotive, Hot Wheels, Goya Windsurfing, O'Neill Snowboarding, Neil Pride, Prince Tennis, Pinkie Swear Cosmetics, Jaybird Audio and more.
9/99 - 05/05 O'Neill Inc., Santa Cruz, CA. Creative Director.
Managed the in-house advertising department of this global apparel + sporting goods brand. Collaborated with global + domestic marketing, product development + sales managers on all branding + marketing communications projects, including ad campaigns, website, media planning, retail programs, + events. Responsible for the development + execution of O'Neill's global branding strategy and corporate look & feel.
 
1/97 - 8/99 SicolaMartin, Austin, TX.   Senior Art Director.
Created ad concepts, identity, look + feel, branding, website, e-commerce, design + packaging. Managed design + production teams + worked directly with clients, marcomm + sales teams. Accounts: Motorola, IBM, Citrix, Tunes.com, Ichat + Discgear.
 
1/94 - 12/96 Hired Gun, Santa Monica, CA.   Freelance Art Direction + Design.
Created ad concepts, web, packaging + identity. Clients: Fox Networks, Levi's SilverTab, Nintendo, Activision, Nissan, Rhino Chasers micro-brew. Agencies: FCB/SF, LA, + OC, CKS/Partners, Bozell Kamstra, Fotouhi Alonso, Brierley + Partners.
 
4/92 - 1/94 Miles Communications, Santa Monica, CA. Senior Art Director.
Developed national ad campaigns + catalogs. Directed photo shoots, created budgets, supervised casting, scouted locations, edited photos, designed +produced layouts. Managed small creative team. Accounts: La Blanca Swimwear, Fashion Island Newport Beach, Century City Shopping Center, Clothestime, Cosmar Cosmetics, Body Drama, Horizon Furniture.
 
8/89 - 2/92 Surfing Magazine, San Clemente, CA.   Promotions Art Director.
Designed editorial, advertising + event promotions, media kits, direct mail + ads for this sport + lifestyle publication.

RECOGNITIONS:
 A few Addy's, Print Magazine Design Annual, Logo Lounge, SIMA Nominee.

"I have the experience of working within traditional firms as well as in-house. I understand the concept of marketing, retail, product development and merchandising as it relates to building a successful, integrated brand. I deliver the goods and make clients happy."

SKILLS:
 Global branding and creative strategy
Maintain global brand identity with licensees & partners
Client interaction and presentation skills
Concept and execution of regional and global ad campaigns
Identity design and usage guidelines
Retail environment space design
Product merchandising and design
Product graphics
Budgeting and creative project management
Writing skills included creative copy, briefs, RFPÕs, etc.
Packaging design and production
Catalog Design
Event promotions and graphics
Website architecture and design
Manage website content
Understanding of Database management tools including mysql, PHP and Filemaker
Photo art direction and editing
Talent casting and location scouting
Department head managing up to 6 employees
Performance reviews
Outsource management
Tradeshow booth design and production
Knowledge of OSX and most Mac based creative programs including Photoshop, Illustrator, InDesign, Xcel, Word, PowerPoint, FileMaker, Quark, LotusNotes, Acrobat, Fetch, etc.
International Travel ( Passport Current)

Contact: 1+ 949.677.7324 :: Laguna Niguel, Ca.

PORTFOLIO   ::   ABOUT   ::   SKILLS   ::   NEWS   ::   JOBS   ::   LINKS   ::   PH 949.677.7324

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
BXC is a creative branding firm for action sports, outdoor, fashion and active lifestyle marketing. BXC creates advertising and promotional concepts, product package design, logo identity systems and branding strategies. Boardsports experience includes surf, snowboard, wake, skate. Outdoor includes mountain bike, bmx, motorsports. Also mainstream team sports and extreme whatever. Call 949-677-7324 for our free promo or visit our online portfolio at www.nicelogo.com, Action Sports, Outdoor & Lifestyle Advertising Agency, Graphic Design Firm. Branding & Marketing Consultants :: BXC Creative :: California :: 949-677-7324 :: Logos, Ad Concepts, Retail Packaging, Consumer Catalogs, Brand Identity, Website Design Development, Tradeshow Booths, Design Firm, Art Design, Creative Brand Director, San Francisco, Irvine, San Jose, Santa Cruz, Laguna Niguel, California, Resume, Packaging, Advertising, Art, Creative, Branding Direction, Logo Design, Portfolio, Alternative Advertising, Identities, Promotions, branding couture, 1 great idea, 2 good ideas, 3 OK, 4 so so, idea machine, award winning firm, awards, ads agency, advertising, american, California, Orange, County, branding, Corporate Identity, Design Management, electronics, Exhibit Design, Graphic Design, Illustration, Logo Design, Management, Medical, Package Design, Packaging, Product Design, Product Development, Prototyping, Research, Retail, ad design, advertisements, Advertising, Advertising Campaigns, Advertising Design, Aerospace, animation, Animations, Annual Report, 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Signage, signage design, site, sketching, Soft Goods, softgoods, Software, software design, software development, solid edge, SolidWorks, sound design, Sourcing, space, Space Planning, spirits, sporting goods, sports, stationary, Stationery, Strategic Consulting, strategic design, Strategic Marketing, Strategic Planning, strategies, Strategy, Strategy and Research, Structural Packaging, studio, style, styling, sustainable design, Tabletop, technical, Technical Illustration, technology consulting, Textile, textiles, Tooling, toys, trade show booths, training, Translation, transportation, transportation design, Travel, Trend research, tv, Type Design, Typography, UI design, UK, urban, Usability, Usability Research, Usability Testing and Evaluation, User Experience, user experience design, User Interface, user interface design, User Research, vehicle graphics, video, video editing, Visual Branding, visual design, Visual Effects, visualisation, Visualization, watches, Web, web applications, web banners, Web Design, Web Design & Development, Web design and Development, Web Development, Web Hosting, web site, Web site Design, Web site development, Webdesign, website, website design, website development, Websites, wine, Writing, xhtml, youth culture, youth, action sports specialists,Graphic Design, Packaging, Brochures, Trade Shows, Print, Graphics, Environmental Logos, Creative Conceptual Ads & Layouts, New Media, Web Pages Sites. Sports, Games, Fashion, Youth Culture, Music, Consumer Retail, Youthful Style, Attitude, USA

Buy Popularity - Advertising Campaigns
Be cool, funny, smart, relevant, different and sell your brand in 2.5 seconds. BXC will help you get the right attention in places where attention spans run short.

The customer will see you - Print Collateral & Catalogs
BXC creates marketing materials too smart to make the "round file." And we develop creative concepts that support sales in ways you'd never expect. Let BXC help tell your unique story.

Brain tattoos - Brand Identity and Guidelines
A logo should be something authentic and conceptual that shares your story and sticks in your mind. BXC creates integrated brand identity systems and guidelines that include retail, product, fashion, corporate id, promotions and events. BXC will make your mark, no headaches.

Think outside the box - Packaging
BXC creates packaging that inspires discovery, tells your story and differentiates you from the competition. It's your salesperson on the floor 24/7. BXC will shorten shelf time and make sure you're more than just recyclable.

Save a tree or two - Websites and Online Retail
BXC produces consumer product web catalogs and e-commerce websites using data base programing which allows you to update and add content on the fly. Our glasses get all steamy just thinking about it.

Action Sports Marketing Firm - BXC Creative Group - Branding & Design Orange County Design Firm - BXC Creative Group Orange County Advertising Agency - BXC Creative Group http://nicelogo.wordpress.com - new-logo-for-kelly-slaters-komunity-project http://nicelogo.wordpress.com/about http://nicelogo.wordpress.com brandxlogos brand x logo brandxdesign brandx design creative firm brandxadvertising art directors portfolio Logo designers portfolio action sports design firm action sports creative director resume ad agency and design firm creative director resume sr. designers resume and portfolio Marketing Communications Specialists Resume CV subscribe to the branding marketing advertising design rss feed. Drew's portfolio and blog on QBN.com Drew's blog excerpt on Computerlove cpluv.com Drew's design samples on Behance Network behance.com Drew's mini design and art direction portfolio on coroflot - coroflot.com Drew Dougherty portrait on iqons - iqons.com Drew Dougherty Action and Board sports designer art director on SESHN - seshn.com Marketing communications specialists drew dougherty's profile and resume on Comm Arts Creative Hotlist - creativehotlist.com