Discgear's cohesive look is based on emotional aspirations and a "place-in-life" brand strategy that made Discgear come alive with it's own voice and tonality. The scope of work included naming, URL, logo, look and feel, tagline, ad campaigns, DNA personalty guidelines, e-commerce website and packaging for multiple sku's and channels. Discgear is DISC "branding" ZEN.
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