HASBRO / CUPONK
KID MEETS BALL. BALL MEETS CUP. It's the deviant's tale of action and skill that your Mom won't approve of. BXC created Cuponk's brand DNA, taglines, copy decks, packaging, logos and all graphics. We took this new product to the edge of youth and subculture, while maintaining mass appeal and mostly without freaking parents out. Share those skills!